Types of Advertising Techniques

Price Appeal
-consumers will get more for less money
- This is beneficial because people are more attracted to cheaper things

Testimonial

- shows a famous person in the advertistment how they endorse the product

-This way of advertising attracts many people. It makes them think that if the sucessful famous people can use that product, then it's very likely to be good. In this particular case of Pepsi, 3 famous singers are rewarded with Pepsi after an idirect fight.

http://www.youtube.com/watch?v=W7jkygJ_QNo

Sex Appeal
-This type of advertising promotes the enhance owner's sexual attractiveness
- Sex appeal is one of the most used type of advertising because good looks are one of the most desired wishes in people

Logo
-Identifies product with a symbol
- If the logo becomes popular, it becomes identity for 'cool'. Therefore people want to buy it more because thy want to keep up with the style.







Wit and Humor
-Attracts customers by making them laugh with way of communication.
-It's a beneficial way of advertising because it sets positive mood for the customers and make them feel that this product will make them feel happy.

- http://www.youtube.com/watch?v=Z_hwMtG2xCs






Name Calling:
- Comparing products in a way that shows one product as superior to the others
- When the consumers see two products compared and are given reasons why one is better than the other one, they will want to buy it more.

 

Facts and Figures

- Includes statistics and objectives about the product.

- Advertisers would advertise details that are appealing to the customers and that would, in comparison with other brand, make this product superior

 

Emotional Appeal

-Uses viewers emotions for the purpose of supporting their case/ buying their product. Example of this are happyness, sorrow or patriotism

- This way people are psychologically pressured to buy/ support product or service. Most useful emotion is probably pity the advertistments show, as in the Stop Animal Cruelty campaign, that gives viewers sense of "you can help these poor anymals, if you want to" and makes them feel guilty if they don't.

http://www.youtube.com/watch?v=9gspElv1yvc





Slogan
-connects product with an idea or a thought

-this is beneficial for the business because, like in the Nokia case, people connect the product with the slogan. In this case slogan connects people, which is positive think and therefore people will think positively every time they hear about this product or think of the product more often when they hear the slogan or the phrase about connecting people











Confusion
- At first it gains consumers attention by confusing them and then concludes it by bringing up the point
- Confusion pretty much traps the thoughts and attention of the viewer. Once they are too interested to stop watching the commericial, the ad gets to the point.

https://www.blogger.com/blogger.g?blogID=2669362492757507440#editor/target=post;postID=979753033921827530