Who they are and what do they do? Synovate was an organisation providing research services. Since it officially became part of Ipsos in 2011, the specialities of this organization are advertising, marketing, public affairs research, media, customer loyalty and survey management.
Where are they located?
Ipsos is now located in 84 countries all around the world. The headquarters is located in London, UK.
History of Synovate:
Synovate was founded in 1994 as AMI consulting and was part of the Aegis Group plc (media and digital marketing communications group). It was formed of multiple smaller market research firms and thus had more divisions including Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. In 2009 it had 5,968 employees and took the sixth place on "Top 10 of the Market Research Sector 2006", ahead of its future parent Ipsos (seventh place). In 2011 Ipsos bought out Synovate for more than half a billion pounds and the two integrated in early 2012. Nowadays, Synovate is part of Ipsos and its services are therefore found on their website.
What are their methods?
Ipsos researchers analyze potential market trends, test products and advertising, "help build long term relationships with customers", study public and measure public opinion worldwide. All this happens thanks to their method of analyzing, observing and asking people the "right questions" which consist of people's expectations, desires and opinions. One method to do this is an online survey where people get paid.
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